ALURE
Your data, your call

PRIVACY POLICY

Effective May 27, 2026

This Privacy Policy explains what Alure (“Alure,” “we,” “us”) collects when you use the Alure mobile app, how we use it, and the choices you have. If anything here is unclear, email support@alure.health.

The short version

  • We collect what you put in: profile details, meal photos and their nutrition, symptom journal entries, optional Apple Health data.
  • Meal photos are sent to Anthropic (Claude) for nutrition analysis. Nothing else is sent to third-party AI providers.
  • Apple Health data is used solely to display your activity inside the app. It is never used for advertising, never sold, never shared with data brokers, and never used for research.
  • You can delete your account from inside the app at any time. Deletion removes your data from our servers and cannot be undone.
  • We don’t sell your personal information.

What we collect

Account information

When you sign in with Apple or Google, we receive an email address and a stable user identifier. We do not receive your social contacts, calendar, or other data from those providers.

Profile you create

Name, age, height, weight, PCOS type, and goals you provide. This information stays tied to your account and is used to personalize the in-app experience.

Meal logs

Photos you capture of meals are stored with your account and used to generate nutrition estimates (calories, macros, micronutrients, and a meal score). The photo and a brief prompt are sent to Anthropic’s Claude API for analysis; the analysis response is stored against the meal record. No user identifier is sent to Anthropic with the photo.

Symptom journal

Symptoms you log (category, severity, time of day) are stored with your account. We use these entries to generate your personal insights and to surface patterns alongside your meal data.

Apple Health (optional)

If you grant permission, Alure reads the following from Apple HealthKit to show your activity in the app:

  • Body mass (weight)
  • Step count
  • Active energy burned
  • Sleep analysis

When you log a weight inside Alure, we write a body-mass sample back to HealthKit so the value appears in the Health app’s history. You can revoke any of these permissions at any time in the Apple Settings app under Privacy & Security → Health.

HealthKit data: Alure does not use Apple HealthKit data for advertising, similar services, or any other data-mining purposes other than to provide the in-app experience you see. HealthKit data is never sold, shared with data brokers, or used for research without your explicit opt-in (which we do not currently offer).

Device and diagnostic information

The app records anonymous device-side rate-limit counters (e.g., daily meal scan limit) and may log crash diagnostics. We do not collect precise location.

How we use your information

  • Provide and improve the Alure experience.
  • Generate AI-driven insights based on the last 30 days of your data.
  • Schedule local meal reminders if you turn them on.
  • Respond when you contact support.
  • Detect and prevent abuse (e.g., rate limits on meal scans).

How we share your information

We do not sell or rent personal information. We share data only with service providers acting on our behalf:

  • Supabase, Inc. — managed PostgreSQL, authentication, and Edge Functions hosting (US-East).
  • PowerSync, Inc. — sync engine between the device and our database.
  • Anthropic, PBC — Claude API for meal-photo analysis and insight generation.
  • Apple Inc. — Sign in with Apple; App Store distribution; HealthKit (on-device, never leaves your device through us).
  • Google LLC — Google Sign-In (if you choose it).

Each provider acts on our written instructions and is permitted to use the data only to provide their service to us. We may disclose information if required by law.

Where data is stored

Account and profile data, meals, symptom logs, and weights are stored in encrypted PostgreSQL databases operated by Supabase in AWS US-East. On your device, session tokens are stored in the iOS Keychain. Recent data is cached in an encrypted local SQLite database for offline use.

Retention

We retain your data for as long as your account is active. When you delete your account, we delete your profile, meal records, symptom logs, and weights from our active databases. Limited operational backups roll off within 30 days.

Your rights

  • Access & correction: view and edit your profile from the Profile tab.
  • Deletion: Profile → Delete Account removes your data from our servers.
  • Apple Health control: revoke read or write permissions at any time in Apple’s Settings app.
  • Notifications: turn meal reminders on or off in Profile → Settings.

Depending on your jurisdiction (e.g., California, EEA, UK) you may have additional rights to access, correct, port, or restrict processing of your data. Email support@alure.health to exercise those rights.

Children

Alure is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it.

Security

We use TLS for data in transit and encryption at rest with our database provider. No system is perfectly secure, but we take reasonable steps to protect your information.

Changes

If we materially change this Policy, we will update the effective date and, where appropriate, notify you in the app. Continued use after changes means you accept them.

Contact

Alure Health, Inc. — questions, requests, or complaints: support@alure.health.